The skill of predicting the trajectory of an oncoming ball and coordinating your movement to intercept it is called Coincidence Anticipation Timing. It is pivotal in dynamic sports like tennis or soccer. Top players have excellent coincidence timing; they seem to have more time to get into the right position. The same is true for businesses in fast moving dynamic markets. The out-performing firms are those that are able to sense where the market is going and reconfigure their capabilities and assets to be in the right place at the right time, to make the right strategic plays.