"I didn't have time to write a short letter, so I wrote a long one instead!"

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After various (too many) requests to 'further distil' the essential formula of Dynamic Advantage, I hereby present ONE ppt page!
I'm not sure how I feel about reducing the insights collected during the past 25 years of my helping leaders to achieve superior firm performance to one page. Maybe its the rebuttal to the Mark Twain quote above - "finally I have now completed the short letter to you, it just took me 25 years to write"
The Dynamic Advantage framework addresses key determinants of superior firm performance: STRATEGY & LEADERSHIP.

• Strategy makes plans for the future but Leadership has to take us there ('outside-in'). However, Leadership has to envisage where to take the firm and then Strategy can explain how to get there ('inside-out'). Only Leadership can provide the Why.

The Dynamic Advantage framework is applied in both Leadership Development programmes and in Strategy Planning; whenever the expectation is to achieve superior firm performance, it is particularly impactful in contexts that are fast evolving, unstable or ambiguous.
Please experiment for yourselves and let me know how you get along.